Brand Collection
12 Properties in our collection · Average score 9.2/10
London- and New York-based collection owned and designed by Tim and Kit Kemp. Each property is designed personally by Kit Kemp; design coherence comes from a single creative voice.
Tim and Kit Kemp founded Firmdale in 1985 with Dorset Square Hotel. Kit Kemp personally designs every property; the result is a recognizable, opinionated visual signature: bold patterns, mixed prints, layered textiles, contemporary art alongside antique furniture. Properties are small (typically 50
Where most boutique collections have multiple designers behind their portfolios, Firmdale has one. The London properties (Soho, Covent Garden, Charlotte Street, Haymarket, Knightsbridge, Ham Yard, Whitby, Dorset Square) each anchor a specific London neighborhood. The Crosby Street Hotel and Whitby H
Ideal Guest
Design-led travelers who appreciate personal creative voice over neutral luxury, repeat London visitors collecting neighborhoods, anyone who has stayed at one Firmdale and wants to try another. Not for travelers seeking minimalist or pattern-averse interiors; Firmdale is committed to color and patte
Twelve properties: eight in London plus the New York pair, with smaller country properties extending the format. Each occupies a distinct architectural envelope, but the Kit Kemp design DNA is consistent enough that the properties feel like rooms in a single extended creative project. Public spaces
The drawing room and afternoon tea tradition at every property. Most Firmdales have small private dining rooms that operate as neighborhood restaurants alongside guest service.
Exclusive Advisor Program
Book through a luxury travel advisor to unlock these exclusive perks
Daily Breakfast for Two
Complimentary breakfast each morning.
Hotel Credit
Property credit for spa, dining, or experiences (amount varies by property).
Room Upgrade at Check-in
Upgrade when available at time of arrival.
Early Check-in / Late Checkout
Subject to availability.
VIP Welcome
Welcome amenity and special recognition.
Benefits apply when booking through a Virtuoso-affiliated luxury travel advisor.
Destinations: London, New York.
Firmdale Hotels properties appear in these curated collections: