Brand Collection

Firmdale Hotels

12 Properties in our collection · Average score 9.2/10

Firmdale Hotels logo

London- and New York-based collection owned and designed by Tim and Kit Kemp. Each property is designed personally by Kit Kemp; design coherence comes from a single creative voice.

What Makes Firmdale Hotels Different

Tim and Kit Kemp founded Firmdale in 1985 with Dorset Square Hotel. Kit Kemp personally designs every property; the result is a recognizable, opinionated visual signature: bold patterns, mixed prints, layered textiles, contemporary art alongside antique furniture. Properties are small (typically 50

Where most boutique collections have multiple designers behind their portfolios, Firmdale has one. The London properties (Soho, Covent Garden, Charlotte Street, Haymarket, Knightsbridge, Ham Yard, Whitby, Dorset Square) each anchor a specific London neighborhood. The Crosby Street Hotel and Whitby H

Ideal Guest

Design-led travelers who appreciate personal creative voice over neutral luxury, repeat London visitors collecting neighborhoods, anyone who has stayed at one Firmdale and wants to try another. Not for travelers seeking minimalist or pattern-averse interiors; Firmdale is committed to color and patte

Portfolio Character

Twelve properties: eight in London plus the New York pair, with smaller country properties extending the format. Each occupies a distinct architectural envelope, but the Kit Kemp design DNA is consistent enough that the properties feel like rooms in a single extended creative project. Public spaces

Signature Service

The drawing room and afternoon tea tradition at every property. Most Firmdales have small private dining rooms that operate as neighborhood restaurants alongside guest service.

Exclusive Advisor Program

Virtuoso Benefits

Book through a luxury travel advisor to unlock these exclusive perks

Daily Breakfast for Two

Complimentary breakfast each morning.

Hotel Credit

Property credit for spa, dining, or experiences (amount varies by property).

Room Upgrade at Check-in

Upgrade when available at time of arrival.

Early Check-in / Late Checkout

Subject to availability.

VIP Welcome

Welcome amenity and special recognition.

Benefits apply when booking through a Virtuoso-affiliated luxury travel advisor.

12 Properties

Haymarket Hotel

London

9.4/10

Firmdale's 50-room theatre-district property, opened in 2007 with Kit Kemp's signature layered-textile design language.

Warren Street Hotel

New York

9.3/10

Firmdale's Tribeca property — Kit Kemp's design signature translated to New York's downtown art district.

The Soho Hotel

London

9.3/10

Firmdale's 2004 Soho property — 70 rooms and 30 suites with Kit Kemp's signature layered interiors and a private screening room.

Ham Yard Hotel

London

9.2/10

Firmdale's 91-room Soho property, opened 2014 in a purpose-built building with rooftop terrace and private screening room.

Crosby Street Hotel

New York

9.2/10

Firmdale's first New York property — 86 rooms on a cobbled Soho street, opened 2009.

Whitby Hotel

New York

9.2/10

Firmdale's second New York property — 86 individually designed rooms in Midtown Manhattan, opened 2017.

Knightsbridge Hotel

London

9.2/10

88-room Firmdale property on a Knightsbridge townhouse row — Kit Kemp's design signature near Harrods and Hyde Park.

Covent Garden Hotel

London

9.2/10

58-room Firmdale property in Covent Garden's theater district — Kit Kemp's bold-pattern design language in a 1996 townhouse conversion.

Dorset Square Hotel

London

9.2/10

Firmdale's founding property — a 38-room Regency townhouse on the site of Lord's Cricket Ground's original pitch.

One Denman Place

London

9.0/10

Firmdale's serviced-residence format in Soho — 16 apartments with full kitchens and access to Ham Yard Hotel amenities.

Number Sixteen

London

9.0/10

41-room Firmdale property in South Kensington — four Victorian townhouses with a private garden terrace.

Charlotte Street Hotel

London

8.8/10

52 individually designed rooms in Fitzrovia, just north of Soho — Firmdale's media-neighborhood property.

Destinations: London, New York.

Related Collections

Firmdale Hotels properties appear in these curated collections: