Firmdale's second New York property — 86 individually designed rooms in Midtown Manhattan, opened 2017.
BrandFirmdale Hotels
DestinationNew York
RegionNorth America
Price TierTier 2 ($2k-$5k)
SettingUrban
Best ForDesign-led travelers who know the London Firmdales, couples seeking smaller-scale luxury in Midtown, repeat New York visitors rotating out of the grand hotels.
PrivacySocial & Vibrant
ServicePersonalized and attentive service
ButlerFull service
Private PoolNo
Built2017
The Whitby Hotel opened in 2017 as Firmdale's second New York property, with 86 individually designed rooms and suites in Midtown Manhattan. The design follows the Firmdale template: bold patterns, mixed prints, layered textiles, and contemporary art alongside antique furniture — the Kit Kemp visual
Key Features
Elegant design by Kit Kemp
On-site restaurant and bar
Private event spaces
Fitness center
Cinema room
Rooftop terrace
Art collection throughout the hotel
Dining
The Orangery
Signature Experience
Afternoon tea in the drawing room — the Firmdale ritual that runs across the portfolio, here translated to Midtown Manhattan with the same layered-textile interiors and neighborhood-restaurant energy.
Firmdale's opinionated design voice — bold patterns, mixed prints, layered textiles — executed at smaller scale than Midtown's grand-hotel options. The drawing room and afternoon tea tradition gives the property a London-hotel rhythm in a New York context.
