58-room Firmdale property in Covent Garden's theater district — Kit Kemp's bold-pattern design language in a 1996 townhouse conversion.
Covent Garden Hotel opened in 1996 as one of Firmdale's early London properties, occupying a converted townhouse in the theater district. The 58 rooms and suites carry Kit Kemp's signature design approach: bold patterns, mixed prints, layered textiles, contemporary art alongside antique furniture. T
The drawing room for afternoon tea — Firmdale's signature ritual, executed in a space that feels like a collector's London townhouse rather than a hotel lobby.
Super King Bed (Twin Beds Possible on Request), Bath Tub, Walk-In Shower, Seating Area with Sofa and Armchairs
Recognised in the Cond Nast Traveller UK Readers Choice Awards as one of the Best Hotels in London
Vibe: Theater-District, Kit-Kemp-Design, Drawing-Room, Townhouse-Scale
Covent Garden Hotel is featured in 2 of our curated collections:
Best time: Late November to early December is ideal for ultra-luxury travel, showcasing festive charm with fewer crowds.
Demand: Seasonal demand peaks during the summer months, particularly July and August.
Pricing: Ultra-luxury property pricing typically peaks from June to September due to high demand.
Insider tip: Consider booking exclusive experiences such as private tours or bespoke dining events during off-peak months.
Avoid: Avoid visiting London during the Christmas and New Year holidays due to overwhelming crowds and inflated prices.