Ham Yard Hotel

Firmdale's 91-room Soho property, opened 2014 in a purpose-built building with rooftop terrace and private screening room.

Ham Yard Hotel opened in 2014 as Firmdale's first purpose-built property, occupying a new-construction building off Great Windmill Street in Soho. Kit Kemp designed the 91 rooms and suites with the layered-textile, mixed-print signature that defines the Firmdale portfolio — bold patterns, contempora

Key Features

• Central location in Soho
• Stylish bar and restaurant
• Luxury spa and wellness center
• Private screening room
• Rooftop terrace with stunning views
• Meeting and event spaces

Dining

• Ham Yard Restaurant

Signature Experience

The rooftop terrace — rare outdoor space in central Soho, designed with the same layered-textile sensibility Kit Kemp brings to interiors.

Accolades

Voted No.7 Best Hotel in London in the prestigious Condé Nast Traveller UK Readers Choice Awards; Winner of Platinum Trusted Service

Vibe: Kit-Kemp-Design, Soho-Central, Rooftop-Terrace, Screening-Room

Featured In Our Collections

Ham Yard Hotel is featured in 4 of our curated collections:

When to Visit London

Best time: Late November to early December is ideal for ultra-luxury travel, showcasing festive charm with fewer crowds.

Demand: Seasonal demand peaks during the summer months, particularly July and August.

Pricing: Ultra-luxury property pricing typically peaks from June to September due to high demand.

Insider tip: Consider booking exclusive experiences such as private tours or bespoke dining events during off-peak months.

Avoid: Avoid visiting London during the Christmas and New Year holidays due to overwhelming crowds and inflated prices.

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