Charlotte Street Hotel

52 individually designed rooms in Fitzrovia, just north of Soho — Firmdale's media-neighborhood property.

Charlotte Street Hotel opened in 2000 as Firmdale's Fitzrovia property, occupying a converted building in the media neighborhood north of Soho. The 52 rooms and suites follow the Kit Kemp design signature that defines the Firmdale portfolio: bold patterns, mixed prints, layered textiles, contemporar

Key Features

• Individually decorated rooms
• On-site restaurant and bar
• Private event spaces
• Fitness center
• Close proximity to theaters and cultural attractions
• Complimentary Wi-Fi

Dining

• Oscar Restaurant and Bar

Signature Experience

The drawing room for afternoon tea — the Firmdale tradition executed in the Charlotte Street envelope, with Kit Kemp's layered textile and pattern work at full intensity.

Accolades

Winning contribution from Kit and Tim Kemp and the Firmdale Group.

Vibe: Fitzrovia, Kit-Kemp-Design, Media-Neighborhood, Pattern-Led

Featured In Our Collections

Charlotte Street Hotel is featured in 2 of our curated collections:

When to Visit London

Best time: Late November to early December is ideal for ultra-luxury travel, showcasing festive charm with fewer crowds.

Demand: Seasonal demand peaks during the summer months, particularly July and August.

Pricing: Ultra-luxury property pricing typically peaks from June to September due to high demand.

Insider tip: Consider booking exclusive experiences such as private tours or bespoke dining events during off-peak months.

Avoid: Avoid visiting London during the Christmas and New Year holidays due to overwhelming crowds and inflated prices.

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