The Soho Hotel

Firmdale's 2004 Soho property — 70 rooms and 30 suites with Kit Kemp's signature layered interiors and a private screening room.

The Soho Hotel opened in 2004 as Firmdale's entry into London's Soho district, with 70 rooms and 30 suites across a purpose-built structure. Kit Kemp's design follows the Firmdale template — bold patterns, mixed prints, layered textiles, contemporary art alongside antique furniture — executed in a S

Key Features

• Central location in Soho
• Modern
• stylish interiors
• On-site restaurant and bar
• Private screening room
• Fitness center
• Event spaces
• Personalized service

Dining

• Brasserie-style dining

Signature Experience

The private screening room — a 40-seat cinema that operates for both private hires and curated film programming, which is the signature amenity at this property.

Accolades

2025 - Disruptor of the Year Award, One Key Award

Vibe: Kit-Kemp-Design, Soho-Central, Screening-Room, Pattern-Led

Featured In Our Collections

The Soho Hotel is featured in 2 of our curated collections:

When to Visit London

Best time: Late November to early December is ideal for ultra-luxury travel, showcasing festive charm with fewer crowds.

Demand: Seasonal demand peaks during the summer months, particularly July and August.

Pricing: Ultra-luxury property pricing typically peaks from June to September due to high demand.

Insider tip: Consider booking exclusive experiences such as private tours or bespoke dining events during off-peak months.

Avoid: Avoid visiting London during the Christmas and New Year holidays due to overwhelming crowds and inflated prices.

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