Firmdale's founding property — a 38-room Regency townhouse on the site of Lord's Cricket Ground's original pitch.
BrandFirmdale Hotels
DestinationLondon
RegionEurope
Price TierTier 1 ($1k-$2k)
SettingBoutique hotel in a Regency townhouse
Best ForDesign-led travelers collecting Firmdale properties, repeat London visitors seeking Marylebone over West End, couples on quieter city stays.
PrivacyHigh
ServicePersonalized, Attentive Service
ButlerNo
Private PoolNo
Built1815
Renovated2012
Dorset Square Hotel opened in 1985 as Tim and Kit Kemp's first Firmdale property, occupying a pair of 1815 Regency townhouses on Dorset Square in Marylebone. The square sits on the site of the original Lord's Cricket Ground pitch, which operated here from 1787 to 1811 before relocating to St John's
Key Features
Individual
stylishly designed rooms
On-site dining with seasonal menus
Renowned bar with an extensive drink selection
Private event spaces available
Personalized service with attentive staff
Fitness center and wellness services
Dining
The Potting Shed Restaurant
Signature Experience
Afternoon tea in the drawing room — the ritual that became a Firmdale signature, executed in the property where the format was first established.
Firmdale's original property, with Kit Kemp's design DNA in its earliest iteration. Marylebone location on a quiet garden square, at smaller scale than the brand's later Covent Garden and Knightsbridge properties.
Signature Suite: Not specified
Spacious and stylish, choice of King or Twin beds, modern amenities, elegant bathrooms—some with bathtubs and garden views
Accolades
Firmdale Hotels – The Kings Award for Enterprise, 2024
