Haymarket Hotel

Haymarket Hotel

9.4/10 GUEST SCORE

Firmdale's 50-room theatre-district property, opened in 2007 with Kit Kemp's signature layered-textile design language.

BrandFirmdale Hotels
DestinationLondon
RegionEurope
Price TierTier 2 ($2k-$5k)
SettingUrban sophistication in the theatre district of London
Best ForDesign-led travelers who collect Kit Kemp properties, theatre-district visitors seeking boutique luxury over grand hotels, repeat London guests who have rotated through Claridge's and The Connaught.
PrivacySocial & Vibrant
ServicePersonalized luxury service
ButlerFull VIP amenities
Private PoolYes
Built2007

Haymarket Hotel opened in 2007 in London's theatre district, the eighth Firmdale property and the brand's first purpose-built hotel. The 50 rooms and suites occupy a John Nash Regency building near the Theatre Royal Haymarket, with Kit Kemp's design following the Firmdale template: bold patterns, mi

Key Features

Dining

Signature Experience

Afternoon tea in the drawing room, where Kit Kemp's layered-textile aesthetic creates the visual density that defines the Firmdale experience across all twelve properties.

Kit Kemp's design voice at full volume in a theatre-district location, with an indoor pool that doesn't exist at most competing central London boutiques. The Firmdale format — small scale, single creative vision, neighborhood restaurant integration — executed in a purpose-built envelope rather than

Signature Suite: Not specified

VIP amenities, spacious and sumptuous design

Accolades

Worlds Best Awards; The Best Boutique Hotels in London

Vibe: Kit-Kemp-Design, Theatre-District, Indoor-Pool, Firmdale-DNA

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Featured In Our Collections

Haymarket Hotel is featured in 4 of our curated collections:

Ultra-Luxury European Hotels & Resorts Ultra-Luxury Family Resorts & Properties Ultra-Luxury Urban Hotels & City Retreats Ultra-Luxury Wellness Sanctuaries & Retreats

When to Visit London

Best time: Late November to early December is ideal for ultra-luxury travel, showcasing festive charm with fewer crowds.

Demand: Seasonal demand peaks during the summer months, particularly July and August.

Pricing: Ultra-luxury property pricing typically peaks from June to September due to high demand.

Insider tip: Consider booking exclusive experiences such as private tours or bespoke dining events during off-peak months.

Avoid: Avoid visiting London during the Christmas and New Year holidays due to overwhelming crowds and inflated prices.

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