Brand Collection
41 Properties in our collection · Average score 8.7/10
Restaurant-led hotel brand, a partnership between Nobu Matsuhisa, Robert De Niro, and Meir Teper. The hotels exist to host the restaurants; everything follows from that.
The Nobu restaurants opened in New York in 1994, a decade before the first hotel. The hotel division was conceived to give the restaurants an aligned hospitality wrapper rather than being licensed into existing properties. The result: every Nobu Hotel has a Nobu restaurant as the structural anchor,
Where most restaurant-named hotels are essentially licensing arrangements, Nobu Hospitality maintains operational control of both food and lodging. The brand sits in the design-led lifestyle tier, adjacent to EDITION on quality but distinguished by the F&B-first orientation. Properties span urban (L
Ideal Guest
Restaurant-led travelers, design-aware urban guests, anyone who plans trips around dinner. Repeat Nobu diners who want to extend the meal into a stay. Not for travelers seeking traditional luxury formality or beach-club energy.
Forty-one properties (a number that includes restaurant-only locations alongside hotels). The hotels share a design language influenced by Japanese minimalism and the restaurant aesthetic: natural wood, dark stone, dim lighting in public spaces. Each property has a Nobu restaurant; some have additio
The Nobu restaurant at every property, with menus largely consistent globally. Hotel guests typically receive priority booking and the omakase counter access that walk-ins rarely get.
Exclusive Advisor Program
Book through a luxury travel advisor to unlock these exclusive perks
Daily Breakfast for Two
Complimentary breakfast each morning.
Hotel Credit
Property credit for spa, dining, or experiences (amount varies by property).
Room Upgrade at Check-in
Upgrade when available at time of arrival.
Early Check-in / Late Checkout
Subject to availability.
VIP Welcome
Welcome amenity and special recognition.
Benefits apply when booking through a Virtuoso-affiliated luxury travel advisor.
Destinations: Al Khobar, Al Marjan Island, Atlanta, Atlantic City, Baku, Bangkok, Barcelona, Cairo, Chicago, Danang, Dubai, Ho Chi Minh City, Ibiza, Las Vegas, Lisbon, London, Los Cabos, Malibu, Manila, Marbella, Marrakech, Miami, Montenegro, New Orleans, New York, North Coast, Palo Alto, Riyadh, Rome, San Sebast.
Nobu Hospitality properties appear in these curated collections: