Viceroy's 2002 Santa Monica flagship — 162 rooms on the beachfront, with Kelly Wearstler's early design work that defined the brand's visual language.
BrandViceroy Hotels & Resorts
DestinationSanta Monica
RegionNorth America
Price TierTier 2 ($2k-$5k)
SettingBeachfront luxury hotel
Best ForDesign-led travelers in their thirties and forties, repeat Viceroy guests collecting properties, Los Angeles visitors seeking beachfront access with a social atmosphere.
PrivacySocial & Vibrant
ServicePersonalized concierge service
ButlerStandard service
Private PoolNo
Built2002
Renovated2020
Viceroy Santa Monica opened in 2002 as the brand's first property and breakout project, with Kelly Wearstler's interiors establishing the design-led template that would define Viceroy's portfolio. The 162 rooms and suites sit directly on the Santa Monica beachfront, with the outdoor heated pool and
Key Features
Oceanfront location
Boutique-style accommodations
Outdoor heated pool
Full-service spa and wellness center
On-site dining options
Pet-friendly
Meeting and event spaces
Dining
Cast Restaurant
Signature Experience
The beachfront pool deck at golden hour — Santa Monica's coastal light hitting Wearstler's original design palette, which still reads as distinctive two decades later.
Kelly Wearstler's original design work at the property that launched Viceroy as a brand, on the Santa Monica beachfront with a younger, more design-forward sensibility than the city's grand-hotel options.
Signature Suite: Ocean View Suite
Ocean views, spacious private lounge, lavish bathroom with whirlpool and steam shower
Accolades
Praised for its modern, stylish, and relaxing atmosphere
Best time: The optimal months are September and October due to warm weather and fewer crowds.
Demand: Demand peaks during summer months, particularly late June through August. Fall months see a decrease making it attractive for high-net-worth travelers seeking tranquility.
Pricing: Ultra-luxury property pricing spikes significantly during peak summer months. Prices stabilize and become more favorable during fall and spring.
Insider tip: For a unique experience, consider visiting Santa Monica during weekdays especially Tuesdays to avoid heavy traffic and crowded attractions.
Avoid: Avoid the summer months of June to August due to overwhelming crowds and inflated prices.
