Primland, Virginia

Auberge Resorts Collection property in Virginia's Blue Ridge Mountains — ranked No. 1 on Travel + Leisure's 2025 Continental U.S. Resorts list.

Primland opened in 2009 in Meadows of Dan, Virginia, in the Blue Ridge Mountains, and joined Auberge Resorts Collection's portfolio. The property was renovated in 2021. Three accommodation types — guestrooms, luxury lodge rooms, and private treehouses — spread across the mountain estate. The Lodge a

Key Features

• 12
• 000-acre estate with breathtaking mountain views
• Luxurious accommodations with a focus on local craftsmanship
• Variety of outdoor activities including hiking
• golf
• and horseback riding
• Full-service spa offering various treatments and wellness programs
• Fine dining restaurant featuring locally sourced cuisine
• Stargazing observatory for astronomy enthusiasts

Dining

• Elements
• 19th Pub
• Stables Saloon

Signature Experience

Stargazing at the on-property observatory — unusual amenity for a U.S. mountain resort, and the Blue Ridge elevation delivers clear-sky viewing most competitors can't match.

Accolades

Ranked No. 1 on the Travel + Leisure Worlds Best Awards 2025 List of Top Resorts in the Continental U.S., Best Resort in the Continental United States, Best Resort in the South

Vibe: Blue-Ridge, Treehouse-Format, Observatory, Auberge-DNA

Featured In Our Collections

Primland, Virginia is featured in 5 of our curated collections:

When to Visit Virginia

Best time: The best time for ultra-luxury travel is April and October, when the weather is mild and the scenery is stunning.

Demand: Luxury travellers tend to flock to Virginia during the spring and fall, drawn by the pleasant weather and scenic landscapes.

Pricing: Ultra-luxury property prices are generally lower during the winter months, while peak spring and fall seasons see significant increases.

Insider tip: Consider booking exclusive experiences such as private vineyard tours or bespoke historical excursions.

Avoid: The summer months of July and August can be excessively hot and humid.

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Upcoming Auberge Resorts Collection Openings

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