Rocco Forte's Mayfair flagship — 115 rooms in an 1837 townhouse property, renovated 2019.
Browns Hotel has operated in Mayfair since 1837, making it one of London's oldest continuously operating hotels. Rocco Forte Hotels acquired the property in 2003, and the most recent renovation completed in 2019. The 115 rooms include Deluxe and Executive categories, suites, and a Penthouse Suite. O
Afternoon tea at The Drawing Room — the ritual executed in the room where it has been served since the Victorian era, not a contemporary reinterpretation.
Exceptionally spacious, Stylish bedroom with king-sized bed, Walk-in wardrobe
Conde Nast Traveler Readers Choice Award #12 (October 2022), Top 40 Hotels in United Kingdom (London), Michelin Keys: Two Keys (2025), AA Five Red Stars
Vibe: Mayfair-Townhouse, Victorian-Heritage, Polizzi-Design, Classic-Service
Browns Hotel, London is featured in 5 of our curated collections:
Best time: Late November to early December is ideal for ultra-luxury travel, showcasing festive charm with fewer crowds.
Demand: Seasonal demand peaks during the summer months, particularly July and August.
Pricing: Ultra-luxury property pricing typically peaks from June to September due to high demand.
Insider tip: Consider booking exclusive experiences such as private tours or bespoke dining events during off-peak months.
Avoid: Avoid visiting London during the Christmas and New Year holidays due to overwhelming crowds and inflated prices.